4 Food Trends Restaurants Should be Aware Of

The restaurant industry is always evolving. As a result, there are more and more trends to stay on top of. While you shouldn’t overhaul your entire menu every time bone broth or cupcakes have a moment, your competitors are keeping a close watch on what’s selling – and you should too. Here are a few of the hottest trends:


Throw just about any food into a bowl, and it increases its visual appeal (and instagram-ability)! Bowls are a great way to showcase a dish with multiple ingredients – from fresh salads to acai smoothie bowls to poke. We’d love to see a deconstructed burger or sandwich concept as a fresh take.


Drinks take center stage

Long gone are the days of “would you like a drink with that”? Now, drinks are the main event. We’ve been seeing artisanal sodas, coconut water, kombucha, coffee concoctions, new and innovative teas, and so much more. We’re especially excited about drinks with anti-inflammatory ingredients like turmeric and ginger.

Childhood classics – remixed

Nothing like a little nostalgia to take your lunch from okay to great. Lately, fast casual restaurants have been taking our favorites from childhood – like milkshakes, grilled cheese, and peanut butter sandwiches – and making them suitable for adults. Drawing on the classics to come up with something new is fun and a great idea in our book.


Vegetable love

People are becoming more and more health conscious, which includes bulking up on vegetables and cutting back on meat and starches. Restaurants are increasingly offering veggie-based meat alternatives and generally making vegetables a more prominent part of their menus. If you can find a local source, even better.

Authenticity over everything!

No matter what’s trending, the very best thing you can do is stay true to your brand. If PB + J popsicles or kale salads aren’t your thing…don’t sweat it. Your customers will love you for you. Be sure to stay true to that voice.

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Jackie Cooke

Jackie Cooke

Jacqueline Cooke is the Marketing Communications Manager at LevelUp. She's a firm believer in the power of avocado toast and chocolate chip banana pancakes. When she’s not trying out LevelUp partner restaurants (hello, Dig Inn!) you can find her dreaming up travel plans, trying out a new workout class or listening to her laundry list of podcasts.