4 Improvements to Make to Your Website in 2018

Website, Improvements, Levelup, CRM, Mobile Ordering, Order Ahead

Your website might be the first touch your customers get before they ever step foot into your restaurant. Whether they’re searching Google for a good place to eat in a new area or they’ve found you via social media…customers need to find a website that’s on point to feel confident enough to come through your doors and dine with you.

So how can you make your website click-worthy? Here are some ideas for you to consider investing in to make your website do the heavy lifting:

Focus on Security

While this is less of a “nice-to-have” and more of a necessity, a focus on security is absolutely paramount to drawing in new customers. According to Forbes: “With a string of huge companies recently suffering data leaks due to lack of security, internet security regarding people’s private information is in the spotlight. Incorporating secure sockets layer (SSL) is a huge step your website can take to protect against these type of data breaches. It will not only give your customers a sense of security when making a purchase and entering personal information, but Google scrutinizes security practices and prioritizes sites that have it.”

Make sure your security is watertight, and you’ll earn your customers’ trust and appreciation.

Improve User Experience

Is there anything more infuriating than a website that is difficult to navigate? In our experience…no. Make sure that your website is structured so that it’s easy to find the information that your future guests are looking for. HubSpot has some great ideas including improving page speed, using hyperlink differentiation, adding easy-to-spot CTAs and catching your 404 errors.

Be sure that the information that’s most important to customers is most prominent: what kind of food and drinks do you serve? Where are you located? The more easily customers can decide that you’re the one for them, the better.

Add Web Ordering

The more ways guests can place an order = the more ways to create revenue for your business. While your app is perfect for guests on-the-go, adding ordering to your website gives customers another easy way to transact.  This is perfect for folks sitting at a desk – web ordering makes buying lunch or placing a catering order easy.

Potbelly is a great example of a restaurant that has user-friendly, easy-to-use web ordering:

Website, Improvements, Levelup, CRM, Mobile Ordering, Order Ahead

Make SEO Work For You

SEO, or Search Engine Optimization, is extremely important for getting your restaurant noticed. According to entrepreneur.com, “SEO relates to the marketing methods used to make websites rank higher on search engines. Ranking higher means you’ll appear on the initial pages of a search, and give you a better chance of gaining new customers.” Carefully craft your keywords and backlinks to make your restaurant rise above. This small but simple addition will get you in front of more future guests, faster.

We hope you’ll run with these ideas to make your website shine. Want to talk about more about ideas to make your restaurant stand out? Email us at hello@thelevelup.com

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Jackie Cooke

Jackie Cooke

Jacqueline Cooke is the Digital Content Marketing Manager at LevelUp. She's a firm believer in the power of avocado toast and chocolate chip banana pancakes. When she’s not trying out LevelUp partner restaurants (hello, Dig Inn!) you can find her dreaming up travel plans, trying out a new workout class or listening to her laundry list of podcasts. Read about her latest antics at jacquelinecooke.com