4 Ways to Maintain Real Connections with Guests This Holiday Season
While it’s meant to be a time to connect with loved ones, the holiday season can be full of stress. Between tracking down the perfect gifts and packed schedules that can interrupt your guests’ routines, it’s not always a (fruit)cake walk. That’s why it’s especially important during this time to make genuine connections with your customers. Here are 4 tips to make that happen:
Give up short-term gains to build long-term relationships.
We borrowed this fantastic tip from our friends over at Forbes, and it’s such an important tactic for boosting customer engagement. The author remarks about the fact that REI closed its stores on Black Friday to encourage people to get outside. While they missed out on the profits that Black Friday brings, they made the statement that there’s more to care about. Customers appreciate that approach, and it’ll make them more loyal in the long run.
Find ways to make their lives easier.
When the holiday stress hits, any ounce of ease that you can add to your guests’ days is important. Developing a mobile app that can save them from wasting time waiting in line for lunch can go such a long way. Customers remember the people, and companies, that lighten their load. Be sure to get onto that nice list.
Entertain with exciting marketing campaigns
The holiday season is a great time to think outside of the box. With all of the promotional emails that fill your guests’ inboxes, you have a great opportunity to make your brand stand out. Use your brand to make a statement that is uniquely yours. We love the idea of donating a portion of your revenue to charity or offering a few dollars off a holiday-themed item.
Personalize, personalize, personalize.
Personalization is necessary all year, but it’s especially important during the holidays. When your guests feel like they’re rushing to take care of others, make sure to take care of them. A great way to do this is to greet them by name when they open your mobile app. Another mobile solution is to send them a customized offer based on an item they’ve purchased in the past.
Want to learn more about campaigns that’ll make customer engagement skyrocket this holiday season? Download our campaign guide below: