4 Ways to Refresh your Marketing Promotions for Summer
It’s almost June. The unofficial start of summer is already behind us, marking the beginning of cookouts, beach trips and lazy days by the pool. While your customers trade in their rain jackets for sunglasses, it’s a great opportunity for you to take stock of your marketing promotions. Here are some ideas on how you can take advantage of the warmer weather:
Beat the Heat
Help your customers cool down with a few dollars toward their favorite cold drink or treat. Of course, the items you choose will depend on the type of restaurant you are. Coffee shop? Try an iced coffee or tea. Carry ice cream or frozen treats? Bingo. Other fast casual restaurants can partake by promoting sodas or other cold beverages. Get creative here, people love to try new things!
Will Break for Sunshine
Let’s face it…office buildings can be chilly even when the weather outside is scorching. Motivate your customers to get a little sun and visit you for their afternoon snack or drink break. A great way to get that to happen is to send out a promotion that is redeemable between 1 and 4 pm.
New Summer Favorites
Seeing your customers buy the same things again and again? Why not help them find a new favorite item (and another great reason to come see you)? Offer a few dollars off of a specific item or different part of the menu – even better if it’s your summer menu!
Celebrate Good Times
The summer is full of fun holidays: The Fourth of July, Father’s Day, and Labor Day are a few. In addition to the major players, there are other less-known ones like Cupcake Lovers’ Day on June 13th, National Fried Chicken Day on July 6th, or National Cuban Sandwich Day on August 23rd. Do a little research and the possibilities are endless.