Category: Insights

Aligning your Marketing Campaign Goals

Whether you’re looking to increase customer acquisition or forge strong brand-centered relationships with your customers, app-based marketing campaigns can be the catalyst. But running a campaign just for the sake of utilizing your mobile...

2017 FDA Menu Labeling Rules and Your Mobile App

Well, the FDA’s long-awaited menu labeling rules are almost here.  Within a few months, all of your favorite Mexican chain restaurants, and any other restaurant with more than 20 locations, will have to start...

Your Brain on Loyalty: Why Loyalty Programs Work

Savvy restaurants are always looking to find new ways to excite their customers. Some brands are getting creative by cultivating secret menu items or hosting exclusive events. Even with the buzz around new marketing...

3 Keys to Starbucks’ Loyalty Success

The greatest asset to any business is a loyal group of brand evangelists. They’re the customers that will go above and beyond to tell their friends about your business, which is the most effective...

Emerging Tech Leaders: The Best Brands In Mobile

Starbucks, Wendy’s, Chipotle, and Burger King. When it comes to mobile tech trends, big brands continue to soak up the spotlight. But features like custom apps, online ordering and mobile payments shouldn’t be limited...