Hottest News from November: Tropical Smoothie Cafe’s Digital Strategy, The Fast Casual Boom and More…

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Even with the weather getting colder, the restaurant industry is still on fire. From innovative digital strategy to a genius customized loyalty program, here are some of the stories that had the LevelUp team talking:

Tropical Smoothie Cafe Enhances Customer Experience With Digital

If there’s one thing that’s apparent about Tropical Smoothie Cafe, it’s that they care about their customers. Most recently, Tropical Smoothie Cafe made many digital enhancements including revamping their website and upgrading their app to make it even more enjoyable for people to use. We’re especially excited about the ability to order our favorite food and smoothies right from the app and pick them up in store. Read all about it here.

Find Out What’s Fueling the Fast Casual Boom

It’s no surprise that fast casual restaurants are thriving. But what’s really pushing all this growth? QSR uncovers some factors that could be fueling the fast casual boom, including the “Amazon” effect, a desire for value and the rise of the entrepreneur. Learn more here.

Survey Says: Customers Crave Customization

Is a customized loyalty program too much to ask for? Data never lies, which is why we were so excited to read Restaurant Hospitality’s report on what diners want. The article is jam-packed with insights on customization, including the fact that more than half of consumers say that they’d be more likely to participate in a restaurant’s loyalty program if rewards were customized based on their preferences. Get the full scoop here.

If you were inspired by Tropical Smoothie Cafe’s digital innovation, read more about order ahead in our guide below:


Jackie Cooke

Jackie Cooke

Jacqueline Cooke is the Digital Content Marketing Manager at LevelUp. She's a firm believer in the power of avocado toast and chocolate chip banana pancakes. When she’s not trying out LevelUp partner restaurants (hello, Dig Inn!) you can find her dreaming up travel plans, trying out a new workout class or listening to her laundry list of podcasts. Read about her latest antics at

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