How LevelUp Navigated the Cutthroat World of Mobile Payments
There’s no doubt about it – mobile wallet startups weren’t likely to succeed in the early, chaotic days of mobile payments. Recently, David Huen at PaymentsSource wrote about how we navigated those rough seas.
However, here at LevelUp, we’ve found ways to not only survive but thrive. We’ve have the privilege of working with over 200 restaurant brands and over 50,000 locations. But it’s been a journey. One that we were unlikely to make it through:
“Considering the failure rate of mobile payments startups, just being in business for this long is a big win,” said Richard Oglesby, president of AZ Payments Group and a senior analyst at Double Diamond Payments Research. “But LevelUp has also won some big clients, and services a significant number of locations — and that’s uncommonly strong production in mobile payments and digital loyalty.”
Odds were particularly stacked against us given how saturated the restaurant industry is. However, drawing from our roots has helped us succeed. Originally, LevelUp was a gamified daily-deals platform called SCVNGR. Those game mechanics are still a key component of the solutions we build for restaurants.
Another key is that we provide real-time payments and customer data collection for our restaurants to use. We also are able to capture customers who may not have downloaded our restaurants’ branded app yet through Broadcast.
Of course, our investors and team have been absolutely essential as well. To learn more about our keys to success head over to PaymentsSource, and be sure to subscribe to the blog below for other updates like this: