LevelUp Partners with FullContact to Provide Restaurants Deeper Guest Insights and Enhanced Customer Segmentation

We’re excited to announce we’ve joined forces with FullContact, a data-rich contact enhancement tool. We’ve partnered with them to help our restaurants better understand their guests and personalize their digital marketing efforts.

What’s the deal?

FullContact data enrichment is an added service through our new “LevelUp Labs” feature suite. Once a restaurant opts in, FullContact uses a guest’s email address to supplement their individual profile in our CRM with deeper insights and demographic information. Think occupation, favorite sports teams, hobbies, social network size and influence.

As a result, restaurants can better segment their digital marketing efforts to speak directly to their guests’ interests. Here’s an example of what a user’s enhanced profile looks like:

How can restaurant brands leverage this partnership?

FullContact enables restaurant marketers to learn a ton about their customers, which they can turn into actionable programs:

  1. Identify top social influencers among their guests and invite them to engage in an influencer marketing program, which is a growing marketing tactic for consumer brands.
  2. Grow their catering revenue by running a catering-specific campaign targeting guests in decision-making roles at nearby businesses.
  3. Craft custom segmented digital marketing campaigns based on guests’ interests. For example, restaurants can run a campaign targeting fans of each team in upcoming March Madness brackets, or target foodies for an exclusive first look at their menu.

We’re excited to add FullContact’s customer intelligence capabilities to our suite of services, giving our restaurant partners a way to create targeted and compelling digital marketing campaigns that will impact their bottom line.

How can I get started?

Our partners can access FullContact and additional “LevelUp Labs” services in their dashboard. Today in “LevelUp Labs,” restaurants can list their menu across LevelUp’s Broadcast network, build digital advertising audiences from credit card transactors, and enrich their precision marketing efforts with FullContact.

Want a demo of this new way to engage your customers? Drop us a line at hello@thelevelup.com and be sure to subscribe to the blog to stay tuned for more exciting announcements like this:

Theresa Dold

Theresa Dold

Theresa Dold is the VP of Agency Strategy at LevelUp, the leading provider of mobile engagement solutions for the restaurant industry. She is responsible for guiding the development of LevelUp’s Agency solutions and driving adoption of LevelUp’s platform, features, and tools among its restaurant partners. Prior to LevelUp, she was the Director of Product at healthy fast-casual brand sweetgreen, where she was responsible for the launch and evolution of the sweetgreen mobile payments, ordering and rewards app.