Your Mobile Order Ahead Questions: Answered

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Adding Order Ahead to your restaurant’s technology stack can be daunting. But here at LevelUp, we’ve seen it all. Theresa Dold, vice president of agency strategy at LevelUp is here to answer all of the burning questions you’ve been dying to ask.

In her role, Dold develops LevelUp Agency’s solutions and drives adoption of the platform, features, tools, and integrations among current and future restaurant partners. Prior to joining LevelUp, Dold served as the director of product at sweetgreen, a leading healthy fast-casual brand. While at sweetgreen, Dold owned the company’s product roadmap and consumer-facing tech initiatives while helping to build an in-house engineering and product team from the ground up. She also launched the sweetgreen rewards app in early 2013, which continues to leverage the LevelUp platform to achieve great levels of adoption and success among customers.

For the full low-down, head over to QSR.com. But in the meantime, here are a few highlighted questions you should know the answers to:

Should you have photos on your menu?

Short answer: yes, but it needs to be good. Customers are becoming increasingly used to seeing food photography on their social media feeds and let’s face it, people love to order with their eyes. Adding beautiful photos of your food is a great way to add value to the mobile ordering experience, but zero photography is better than low-quality photography.

Should my menu show nutritional information?

The FDA is becoming more strict about helping consumers understand what they’re purchasing. Read our post on the FDA’s new regulations to learn more. Theresa thinks most restaurants will wait to react to consumer feedback and trends once the changes go into effect, rather than making sweeping changes to their menus up front.

What happens if I have different menus for delivery and in-store pick up?

This is totally common. Make sure your ordering flow begins with asking the customer whether they’re ordering for pick up or delivery. From there, you can route the customer to the appropriate menu.

Again, head on over to QSR Magazine to get the full rundown. For more updates and information on restaurants, mobile ordering, loyalty programs and more, subscribe to the blog below:

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Jackie Cooke

Jackie Cooke

Jacqueline Cooke is the Marketing Communications Manager at LevelUp. She's a firm believer in the power of avocado toast and chocolate chip banana pancakes. When she’s not trying out LevelUp partner restaurants (hello, Dig Inn!) you can find her dreaming up travel plans, trying out a new workout class or listening to her laundry list of podcasts.