How Kung Fu Tea Captures 2x More Customers Than Their Competitors

Kung Fu Tea, a contemporary, fast-growing, 150-location bubble tea brand, launched its omni-channel digital engagement program back in 2016. Their goal was to drive restaurant traffic and sales by personalizing the guest journey, rewarding loyal customers, and engaging new fans.

Thanks to effective loyalty and Refer-a-Friend programs aligned with successful campaigns, Kung Fu Tea’s app sees nearly 175% more monthly active customers per location than non-LevelUp brands in the same vertical.

These monthly active customers translate into increased frequency, a lift in average ticket, and more orders placed at the fun bubble tea brand.

“As with every part of our business, Kung Fu Tea wanted to master the art of digital to provide our customers with a convenient experience that they’d love. LevelUp helped us accomplish this by developing an on-brand viral digital solution that offers guests loyalty rewards and social integrations. We’re looking forward to further innovating with LevelUp on solutions that support and invigorate our growth.” kung-fu-tea-drive-restaurant-traffic-mai-shi

– Mai Shi, Marketing Manager, Kung Fu Tea

For more industry insights, news and restaurant trends, make sure to check out our blog. To learn more about how Kung Fu Tea grew average orders per location by 74% in 2017 with their digital engagement program, download our new case study below. 

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Suzy Whalen

Suzy Whalen

Suzy is the B2B Marketing Manager at LevelUp, where she brings the conference circuit to life with food, fun, and cool (yet useful) swag. When she isn’t coordinating conferences, you can find Suzy planning her own travel, bouncing around the gym, or crossing off her list of Boston restaurants to try.

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