Introducing Golden Krust

Golden Krust, the largest Caribbean fast-casual brand in the U.S. with 100+ locations, has launched a branded app, web ordering, and loyalty program to offer rewards to their valued diners. 

Since their launch in 1989, Golden Krust seeks to share family-made Caribbean recipes with the world. The brand partnered with LevelUp, Grubhub’s development shop, to create a custom app and web ordering experience that showcases bold colors and hand-drawn elements to reflect their signature branding. LevelUp’s agency strategy team worked with the brand to create the most optimal rewards construct for their loyalty program. Through Golden Krust’s spend-based loyalty program, diners will unlock $5 for every $50 spent and special rewards on their birthday. New guests to the program will also receive a $1 reward for signing up.

Golden Krust is excited to extend additional campaigns to diners down the line and reward them for their continued in-app purchases. 

From left to right: Golden Krust’s Jerk Chicken, Spicy Beef Patty, and Braised Oxtail.

Download the Golden Krust app on iOS or Android.

Jenna Calderara

Jenna Calderara

Jenna Calderara is the B2B Content Manager on the Marketing Team at Grubhub and LevelUp Agency. She is also a big fan of soup. When she’s not at work she enjoys cooking, blogging about wellness, and trying new Boston-area restaurants. If you’re interested in vegetarian recipes, follow her on Instagram @jennacalderara or on Twitter @jenrara for daily musings.

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