The Ordering Stats You Didn’t Know…
Mobile ordering and payments are nothing new. But what you may not know is just how big they’ve become.
Let’s start with the fact that mobile payments grew 75% last year.
That is absolutely huge. Though mobile is only one piece of the omnichannel engagement puzzle, any restaurant would be be crazy not to include ordering in their digital strategy.
According to Glenn Fodor, head of strategic intelligence at Atlanta-based First Data Corp:
“Almost all the major brands now offer services at scale: McDonald’s, Burger King, Quizno’s, Chick-fil-A, Krispy Kreme, Baskin-Robbins. As much as 10 percent of all fast-food sales may be made via mobile in just a few years.”
So what does that mean for your business? Is it better to pick one channel and go all out? Or is it more important to be everywhere for everyone? We predict customers will choose the omnichannel distribution route, and take the steps to be on many ordering channels like Slack, Alexa, Facebook Messenger, Yelp and more.
Looking for a great example of an omnichannel engagement master? Domino’s. Read about their technology implementation here.
Plenty of LevelUp clients are right on their heels. Read about the results partner restaurants have achieved with our free ebook: