sweetgreen App an Immediate Success, Continues to Thrive Today

Ten Weeks Post-Launch, One in Five Guests Use Rewards App Powered by LevelUp to Pay.

sweetgreen, the much-loved, organic, farm-to-table salad shops founded in Washington, D.C., has seen great success since they launched their rewards app. In an effort to connect with and provide benefits to its guests and the community, the company reached out to LevelUp to develop a customized sweetgreen app that provides guests with a fast and easy way to pay with their phones, unlock loyalty rewards and give back to local charities.

As the first customized app from LevelUp, sweetgreen rewards has seen impressive results, allowing guests to earn credit that can be redeemed at any of sweetgreen’s 31 locations and offers various perks that can be unlocked over time. One of those perks includes donating 1% of dollars spent to local charities that promote healthy eating in schools. sweetgreen rewards is perfectly aligned with the company’s “win-win-win” philosophy — to create solutions where the company wins, the customer wins and the community wins.

The results from just 10 weeks post-launch speak for themselves:

  • Overtaking credit cards: sweetgreen rewards represents 18% of total transaction volume (and growing fast!), which ranks above MasterCard or American Express, and is head-to-head with cash. One out of every five guests has been using sweetgreen rewards.
  • Speeding up lines: sweetgreen rewards is the fastest way to pay. The app is four seconds faster than credit cards and twenty seconds faster than cash, saving customers time at check-out.
  • High consumer rankings: sweetgreen rewards is ranked 4.8 stars in the App Store and 4.7 stars in Google Play. At launch, the iPhone app was ranked 7th in the food and drink app category.
  • Driving referrals: 12% of sweetgreen rewards users were referred by other sweetgreen rewards users.
  • Giving back: 1% of every purchase goes to local charities dedicated to educating children about healthy eating.

“At sweetgreen, we are always looking for ways to connect with our guests, offer them the most outstanding experience in our stores and to give back to our communities — our rewards app has enabled us to do this in countless ways,” said Nathaniel Ru, sweetgreen CEO and co-founder. “Guests now have faster check-out times, rewards they can use at all sweetgreen locations, and the ability to give back to their community and local schools. It’s been amazing to see one out of every five of our guests pay with the new sweetgreen app — and that’s just in the first three months of launching. We’re excited to partner and continue to innovate with LevelUp on this new technology, and look forward to building additional features in the future.”

sweetgreen created this highly customized rewards app using LevelUp’s technology. As the first white-label app built on LevelUp’s payment infrastructure, sweetgreen rewards looks and feels 100% pure sweetgreen, with everything on the back-end (including loyalty tracking, customer analytics, engagement tools and security) powered by LevelUp. The app integrates right into sweetgreen’s existing POS, so checking out is easy for both guests and sweetgreen employees.

“sweetgreen is a tech-savvy brand that understands the real value of LevelUp White-Label: the ability to take what customers think is awesome about your brand, and extend it through a mobile payment experience,” said Seth Priebatsch, chief ninja at LevelUp. “With near five-star app store ratings and 18% of transactions coming from the app, it’s pretty obvious sweetgreen guests love using an app with sweetgreen’s core values baked right in.”

Just check out sweetgreen’s consumer feedback, as indicated in these tweets:

“I’m totally diggin’ the @sweetgreen rewards app. Earn rewards, pay with your phone, ditch the plastic in your wallet”

“I’m generally obsessed with @sweetgreen, but their rewards program is, like, the coolest thing haha”

“Of course @sweetgreen is ahead of the curve again with their new app and nice young man in store to promote it #welldone”

Today, sweetgreen’s app continues to be an extremely important extension of their brand. sweetgreen plans to go completely cashless in 2017 relying heavily on the app as a payment mechanism. Speaking further to the success of their app, sweetgreen anticipated that they would receive 50% of their orders through the app.

To download the sweetgreen rewards app, just search for “sweetgreen” in the App Store or Google Play.

To learn more about the early success of the sweetgreen app, download LevelUp’s case study.


Jackie Cooke

Jackie Cooke

Jacqueline Cooke is the Digital Content Marketing Manager at LevelUp. She's a firm believer in the power of avocado toast and chocolate chip banana pancakes. When she’s not trying out LevelUp partner restaurants (hello, Dig Inn!) you can find her dreaming up travel plans, trying out a new workout class or listening to her laundry list of podcasts. Read about her latest antics at jacquelinecooke.com