Tips for In-Store Messaging to Drive Restaurant App Downloads
Your restaurant app provides a lot of value for your customers, whether through online ordering, loyalty, skipping the line, or providing an easier way to pay. While you can utilize your website, social media, and email list to market your app, the value of in-store advertising should not be overlooked. Below, we explore unique ways to enhance in-store messaging.
Use Fun Language and Puns
Who doesn’t love a good pun? Not only are they simple and amusing, but when done correctly, they elicit a smile. These positive vibes are exactly what you want your guests to feel when downloading your app. Playful messaging shows that using the app will be a good experience and not a complicated one. Potbelly Sandwich Shop uses this method in the ads within their napkin holders and posters, which flawlessly complements their optimistic branding.
Advertise Your Order Ahead Feature
The option to order lunch ahead of time and skip the line is one of the best features of a restaurant app, so make it known! By using bold posters with straightforward messaging, Tropical Smoothie Cafe directs customers to their designated online order pickup area in each restaurant. Adapt the same method in your restaurant, and when guests who are not already using your app see the streamlined pickup process, they’ll want to try it themselves.
Highlight App Incentives and Loyalty
In 2018, 59% of customers surveyed chose a restaurant because of a competitive price/promotion. If you offer a loyalty or rewards program in your app, be sure your best customers know about it. Consider naming the program something fun such as “Gregulars,” the name of loyalty programs members at Gregorys Coffee. Offer specific rewards, such as $5 for every $50 spent, and place signage with messaging about it at the counter, so guests will see it when checking out.
Train Staff to Talk About Your App
Your restaurant employees are on the front line when it comes to word-of-mouth marketing for your app in-store. If they haven’t already, encourage employees to download the app and try it out. Don’t forget to welcome feedback. Include a segment about the app in your staff meetings, and update employees on new features as they come out. The key is to get your staff excited about the product so that they’ll want to share it with guests when they check out.
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