Turning Customers Into Friends and Analyzing Trends…What’s Hot This Week

Hot off the press – these are the stories that had us all talking this week.

The Customer is Always Right… Right?

The old adage that “the customer is always right” remains true in the restaurant industry. But how can we anticipate customer needs, or respond to their queries more efficiently? Forbes detailed the trends that will shape our interactions including chat support and the possible influence of AI in 2018.

Instagram for Dummies

Instagram is rapidly becoming the most relevant marketing tool social media managers can leverage to make a huge impact on their restaurants. The number of active users and business accounts has skyrocketed in the last few years and it’s showing no signs of stopping. Whether you need a refresher on Instagram Stories or pointers on how to create authentic content, this piece by Mary C. Long is a great guide on how you can stand out.

Michigan Meets the Mediterranean

The Hummus & Pita Co. have been serving up tasty and vibrant Mediterranean dishes since 2011. With the ink drying on a new five-location deal, the New York-based restaurant is expanding in Michigan to Detroit, Ann Arbor, Troy, Warren, and Canton.

Reaping the Rewards

Here at LevelUp, we all know that rewards make the world go round. They’re a tried and tested way to motivate people. Adweek gives some great background here on why rewards work.

The “Need-to-Knows” for CMOs

In a world where everything is measured and data is king, the best CMOs are analytical thinkers that can turn hard data into an operable insight. Forbes talks more about why an analytical mind can lead to marketing success.

Want more insight on all things effective marketing for fast casual restaurants? Watch a quick video on how LevelUp helped Potbelly engage customers:

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Joe Gorman

Joe Gorman

Joe Gorman works on the B2B Marketing team at LevelUp. Settling down in Boston after a childhood spent in Ireland, Joe enjoys long walks to the fridge, flat whites and complaining about how everything is better at home. Sláinte!

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